How To Work As An Ads Assessor For Google or Facebook

This is a long term, money making opportunities working from home. I found some people are working on those roles for more than 5 years. Ads Assessor role is provided by Lionbridge, Appen Connect and Teemwork.AI. The main client for Ads Assessor role is Google. You will be evaluating relevance of google ads on this role. Facebook is also the client of Lionbridge and Appen connect for evaluating its ads. The role is called as Social Media Evaluator by Lionbridge for Facebook ads. Appen calls it project Arrow for Google Ads and project Nile for Facebook Ads.

What does the work involve?

            In this job you will be reviewing online advertisements in order to improve their content, quality and layout. You will be required to provide feedback and analysis on advertisements found in search engine results and provide ratings on their relevance to the search terms used. Another aspect of this opportunity will involve reviewing the language used in advertisements by examining grammar, tone and cultural relevance.

Through this work you will be making a valuable contribution to the quality of online advertisements in Country of your residence.

Who is suitable for this work?

We are looking for dynamic people who have strong communication skills and use the Internet daily. You should also be flexible, reliable and have the ability to interpret and follow established guidelines.

You will need to have the flexibility and freedom to work from your own home, working your own hours. Hours for this opportunity are up to 20 hours per week depending on task availability.

What are the main requirements for the opportunity?

  • You must be living in Country of your residence for the last 3 consecutive years
  • You must have familiarity with current and historical business, media, sport, news, social media and cultural affairs in country of your residence.
  • Fluency in English and local language id applicable.
  • Access to and use of a broadband internet connection and associated computer and software to perform the work, all provided at your own expense
  • Experience in use of web browsers to navigate and interact with a variety of content
  • Access to and use of an Android (version 4.1 or higher) or IOS Smartphone (version 8 or higher) to complete tasks
  • A Barcode Scanner application must be installed on your smartphone to complete certain tasks
  • Active daily user of Gmail and other forms of Social Media

            Submit your application in the English language through and a member of our recruitment team will review your application. As part of the process a copy of your CV/ Resume is required for the role- Please attach a copy when completing your candidate profile

            The qualification exam consists different parts such as Search Ads Evaluation, User Interest Evaluation, Ad Creative and Landing Page Features Evaluation, Keyword Evaluation etc. There will be approximately 200 questions in total.

The exam has 7 different task types to evaluate which are;

  • Search Ads Evaluation
  • User Interest Evaluation
  • Ad Creative and Landing Page Features
  • Query and Mobile App Match Evaluation
  • User to Keyword Evaluation
  • Close Match Evaluation
  • Page Evaluation 

            Exam is similar to Map Analyst role. Key for the success is to really understanding the guidelines. Reading it one time is not sufficient. You need to read it at least twice. This exam is conducted in two parts only. Part 1 exam is similar to Internet Assessor exam.  Part 2 is a real challenge to complete. Unlike Internet Assessor role here you will get more useful exam support portal. On exam support portal there are lot of examples provided. Try to solve as many tasks as possible. When you will get confident then only go for part 2.

Which Website/ Company to Choose?

            Internet Assessor and Map Analyst Role is available with Lionbridge and Appen Connect. Ads Assessor role is provided by Lionbridge, Appen Connect and Teemwork.AI. Lionbridge pays more generously as compare two other companies. Pay rate varies across the regions. European Countries are paid more followed by USA and Asia/ Africa.

Lionbridge

Lionbridge recently collaborated with Telus International. Based in Ireland is having its corporate office in USA. 20+ years old Lionbridge is one of the best crowdsourcing platforms which help brands building deeper relationship with their customers with the help of its over 1 million crowd workers. Lionbridge is 100% legitimate website which has paid a lot of money to remote workers all around the world and was recognized as best large employers by Forbes in 2019. The company operates in more than 75 countries and works for several prestigious companies including Google. Flexjobs has awarded Lionbridge as #1 Company in 2021 for remote jobs. There are uncountable positive reviews about Lionbridge on internet. The company has been around for a long time and provides real jobs.

At any point of tine you can work on single role for the Lionbridge. And you cannot work for similar position for another company. My first preference will be to Lionbridge when long term reliable and highly paying remote job is concerned.

Appen Connect

Appen is definitely a legitimate crowdsourcing company established in 1996 in Australia. It has more than 1 million registered independent contractors/workers from all around the world. It works for prestigious clients like Google, Microsoft, amazon, IBM etc. Appen with an experience of 20+ years is working in 75+ countries.

The beauty of Appen is the variety of tasks it offers. Do you have iphone and can take great photos? You will get a lot of projects. Are you good at web research? Appen really needs you. You can write down what a person in an audio file is saying, you will get a project on transcription Appen have many exciting work from home jobs ranging from doing a simple survey to complex projects only very few people can do.

 Here are some types of tasks you can expect from Appen as a contributor

  • Search Media Evaluation – relevance events
  • Text annotation – Identifying sentiments in text, classifying documents
  • Social Media Evaluation – identifying emotion a post contains
  • Translation Services – Translating languages
  • Testing – like user interface testing
  • Content Moderation – reviewing user generated content
  • Transcription Services – Converting audio into text
  • Survey and Data Collection
  • Linguistic Specialties – like Text to Speech, Phonetics, Pronunciation, Annotation, etc.
  • Speech Evaluation
  • Image Annotation – classifying images, object detection etc
  • Video Annotation – object detection, video relevance for a query
  • Sensor Data Annotation i.e., LiDAR, Radar, etc.

Here is how you can you start with Appen

Log into your Appen(connect) account. Click on All projects from main menu. You have an option to see projects you are qualified for, or you are not qualified for or all projects. You can get a list of project according to skills you possess by choosing a type of project from top right drop down menu like if you are good at web research then you can select web research and click Go. Apart from it, every project listing will have all the important details mentioned along with like hourly rate, goal of the project, no. of tasks available, hours you need to work in a week, instructions how to complete the project, what is expected from you, qualification contributor needs etc. Accuracy matters a lot on every micro-jobs platform so make sure you only choose projects you are capable of completing.

Some projects can be started right away without passing a qualification test but then there will be many projects you will need to qualify to get it assigned to you. Once you have chosen a suitable project that matches your skills, click on green button that says Qualify. You will be redirected to project description page or qualification exam they ask some questions to make sure you are the right candidate for project.

Apply for as many as projects you can think you can successfully compete to increase your chance of getting selected for a project. By clicking on the active processes on the top of the page, you can check status of all your applications.

Good thing is you can simultaneously work for more than one project. However as like Lionbridge here also you cannot work for similar project for another company. That is to say you cannot work as Internet Assessor for Lionbridge and Appen simultaneously. Bur you can work as Internet Assessor for Lionbridge and Ads Assessor for Appen simultaneously. Or you can work on Internet Assessor, Ads Assessor or any other project of from Appen simultaneously.

Important thing here is Appen Don’t term the roles as Internet Assessor, Maps Analyst or Ads Assessor. Instead they have named the project like Project Yukon for Internet Assessor, Project Shasta for Maps Analyst, Project Arrow for Google Ads Assessor and Project Nile for Facebook Ads Evaluation.  Appen is real slow in processing your application. Sometimes it takes months to proceed your application further.

Pay rate for Appen is less as compared to Lionbridge so it should be your second preference.

Teemwork.AI

Teemwork.ai is a rapidly growing business that thrives on the globalized online marketplace. It is a relatively new player in AI market. It works for prestigious clients. Available in 75+ countries. It offers Ads Assessor role but vacancies are few they hire sometimes and your application can take indefinite time to process. 

What I advise is to apply for all and depends on the response proceed further. Though all the companies/websites allow maximum 20 hours of work per week. But there are times when work is not available and you will not get full quota of work. Or sometimes even minimum hours of work is also not available. But sometimes you will get extra hour of work and you can work for 25 or 30 hours per week. It is such nature of work that you cannot guarantee that work will be always available.

That’s why it is important to have multiple roles from multiple companies and simultaneously to do some micro jobs like UHRS in your free time. More on UHRS in next chapter.

How Much Can I Earn?

Around $6 per hour for Africa and Asia, $13 per hour for USA, $16 per hour for European countries. Which is a decent income in Asian and African region or close to white collar job there. And for USA and European countries it is a good side income. This is pay per task project and with practice you can earn even more. Yes it is possible to earn online. I have earned it for 1 Year and still earning it. The sole purpose of writing this blog is to give you the first-hand experience and belief that you can also earn that much income online with little motivation, hard work and common sense. You don’t need any special skill apart from able to know how to surf on the Internet. You need to have motivation, ready for hard work and common sense. Any person all over the globe with these basic skill earn money on Internet while working from home.

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